A new brand or start up that has just started its functioning today puts a lot at stake and they do most of their internet marketing through social media. This can be used to great advantage if one is really going all out and pulling no stops to reach out to as many consumers as possible. However, every coin has two sides and while you are building your online reputation, someone might be out there who is bent on destroying it. It is not always the competitor who does that. Unfortunately, there are a number of users online these days who spent most of their time whiling away in posting spams and making negative comments. The best reputation management firms today know how to deal with them through the most sophisticated methods. Those who most negative comments might not have had any interaction with the brand as such and yet they make sure that the brand’s reputation is destroyed. Hate messages are often directed towards brand and as well as at individuals where such compl...